Bluehouse Group is the trusted web partner for Downtown Boston’s Business Improvement District (BID). Boston BID chose to work with Bluehouse in 2012 when they were looking to create an online experience to reinvigorate interest in the area. The Boston BID district encompasses the financial district and office buildings full of workers, but it was less successful as a destination for shopping, dining, tourist activity, etc.
Boston BID needed a website that would paint a new picture for visitors, business owners, real estate developers, and organizations located in that area. The goal was to create a digital presence that would elevate the downtown’s brand and reputation, act as a catalyst for economic development, and attract more visitors.
The website has been a success by all measures. A mobile-friendly “responsive” redesign will be launched in the Spring of 2017.