ISI Case Study
Background
Industrial Services Inc. designs and builds systems for producing fresh water from seawater. Their customers are over the world, frequently in time zones far removed from ISI. The company is beginning to offer modular products in addition to custom design-build services.
The Challenges
- Creating a more sophisticated company image in order to compete globally against bigger companies.
- Showing the two aspects of the business— modular products and traditional engineering services.
- Allowing website visitors to configure and customize a system based on available options.
- Letting visitors generate a price quotation and proposal real-time.
- Optimizing for search engines so that more people around the world are aware of ISI's innovative products and services.
The ISI homepage before and after View Larger
The Work
Bluehouse Group designed a "configurator", which walks website visitors through configuring a modular desalination system. Visitors select a product model, and then choose available options. The system price on the screen refreshes automatically while the visitor selects their desired configuration. When they're done, they can choose to receive a detailed proposal PDF within seconds, including complete technical specifications. The configurator lives within a completely redesigned website which makes a strong statement about the company's readiness to do business globally.
Additional features include:
- Complete proposal history, so sales staff can have follow up conversations;
- Help system for users of the configurator;
- Glossary, dynamically linked to website content, and managed by ISI;
- Content management system (CMS), so ISI can manage its online product catalog as well as website content.
The new proposal generator developed by BHG helps ISI get quotes more efficiently from prospective customers View Larger
The Results
The new ISI website:
- Enables prospective customers to generate product proposals 24/7;
- Saves huge amounts of time for sales staff;
- Improves turn-around time for new proposals, from days to minutes;
- Is more easily found via search engines;
- Looks good and is easy to use;
- Is easy to update and maintain.