Renewable NRG systems manufactures and sells high-tech products to businesses in the wind and solar energy industries. In a competitive global marketplace, it is critical that visitors easily understand the company’s offerings. They engaged Bluehouse Group with several goals in mind.
- Increase new business inquiries
- Improve customer service for people needing technical information and documentation.
- Enhance the overall company brand
Bluehouse Group’s approach was strategic and thorough. A template-based solution or pretty WordPress website would have left RNRG seriously under-performing its potential. Working closely with RNRG staff, we:
- Designed a sophisticated Search interface; engineered faceted, filterable search results that greatly improved success rates for users.
- Integrated with existing back end systems containing product data, so updated product information flows to the website automatically.
- Designed a user interface that is extremely easy to use, even for people who do not speak English as their first language.
- Engineered user flows that encouraged user engagement and conversion
- Provided an easy means of updating website content.
The results were nearly instantaneous. New business inquiries began flowing in at an exponentially higher rate-- an unequivocal success! Next up, foreign language translation will make the website more accessible to native speakers of Spanish, Chinese, and other select languages.
"I know we've said this before, but THANK YOU to the entire team for your talent, can-do attitude, and hard work. We now have a website that's highly engaging, solidly built, and fun to maintain.
We keep getting positive feedback. Just this morning, one of our customers said: 'Huge progress on your website—it’s much better than the previous version.'
It's been wonderful to work with you all and we look forward to Phase 2!"
— M. Stout