Tyler Place Family Resort
The Tyler Place is like a summer camp for children AND adults. An all-inclusive resort, Tyler Place came to Bluehouse seeking a fresh website that conveyed their playful personality, with a touch of class.
They had a lots of photos, text and testimonials to bring to the project, and one of our jobs was to thin out the content so it wouldn't overwhelm visitors. Fortunately we started by focusing on the kinds of people who stay at a family resort, and what they want. The strategy and planning discussions culminated with a content map that made sense for that audience. We then built out the site in a content management system, since the ability to update their own site was a key requirement.
Tyler Place is hardly a newcomer to online marketing. They purchase banner ad space on carefully selected websites, and they advertise with Google AdWords. They're active on social media websites, and they're search engine savvy. The new website has given a big boost to their online presence, and it has been a big hit with their 1000+ Facebook fans!
