The Bluehouse Group process has been refined continually since we began in 1998. We want the experience of working with Bluehouse Group to be as great as the work that we produce. That means we'll be your guide as well as your solution partner. 

Every client and every project is unique. We adapt our process, but we never let go of the things that we've learned are key to success. We'll turn down a project before we take on something we don't think can be successful.

People tell us we ask a lot of questions. It's true. We want to create something that's going to be effective -- something that's going to be great.

On the right is a description of a typical website design and development project.

  • Understanding your business
    • What are your goals and objectives?
    • Who is your audience?
    • What are the best ways to serve your audience and meet your goals?
  • Defining scope and functional requirements
    • Special functionality, dynamic elements
    • Forms, interactivity, communication
    • Content delivery plan
    • Content management
  • Search Engine planning & keyword development
  • Establishing project schedule
  • Information architecture
  • Technical design
  • Usability design
  • Visual design
    • Initial design concepts
    • Feedback and refinement
    • Iterate until on-target and accepted
  • Create working prototypes
    • Feedback and refinement
  • Build databases as needed
  • Develop interactive elements
  • Configure content management
  • Populate content
    • Populate pages with content
    • Populate databases with content
    • CMS training (as needed)
  • Review for usability, make refinements
  • Quality control, testing and refinement
  • Install on live Web server
  • Final quality assurance testing
  • Site launch
  • Promotional splash
  • Google analytics implementation
  • Promotion of new website
  • Multi-channel marketing
  • Track visitor traffic
  • Measure success relative to objectives
  • Site optimization & enhancement