Broadly speaking, destination marketing is all about conveying an authentic sense of place and what's unique about that place in order to drive action. With so much competition for tourism and local investment dollars, it's critical to convey the personality and attributes of the location's brand online. When your destination is dynamic and full of authentic experiences and opportunities, your web presence should reflect that.
Working with your destination’s unique qualities and goals, we bring it to life online. We help organizations like the Downtown Boston Business Improvement District (BID) leverage technology and the web to inform and engage audiences including residents, businesses, investors, tourists, and city officials. It's not enough to be a one-way informational stop - modern approaches engage users - compelling them to take action. The action will depend on what the organization's goals are, but some desired audience actions include:
- local prospective businesses can review available real estate options and inquire
- locals submit an event for the events calendar
- visitors can create custom itineraries or follow a curated experience and share with friends - over 150,000 downtown Boston itineraries have been created to date!
- view local businesses on an interactive map that allow filtering for parking, Wifi, ATMs, and historic landmarks
A responsive re-design of the Downtown Boston website will be launching soon.