Innovation in Eyewear Sets Company on a New Path

Introducing PerriQuest Laser Defense Eyewear: laser-blocking glasses with low-vision-impact are a cost-effective mitigation against laser flashing incidents. Designed with pilots, law enforcement and transportation workers in mind.

PerriQuest Defense Research Enterprises came to us an established company in the midst of reinventing itself around its latest innovation.  They developed innovative laser defense eyewear for pilots.  In this regard, they were more like a startup.  

We started with research and a series of stakeholder interviews, and created a website concept that would combine striking imagery with persuasive copy. The result? The PerriQuest website is the primary touchpoint for all sales enquiries, and has become the cornerstone of this fast-growing private company.

Services: branding, marketing strategy, website design and development, Shopify (e-commerce), print ad design for The New York Times and Wall Street Journal, trade show collateral, landing pages for promotions, and ongoing support services.

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