The web is a noisy place and it can be hard to break through. How do you want to be perceived? What messages will resonate with your target audiences? Does your website accurately convey your brand and key differentiators? Does your marketing yield a positive ROI, and are you measuring it? We can help you with the big picture and the individual pieces.
- Marketing Strategy
- Branding & Identity
- Message Strategy
- Content Development
- Inbound Marketing
- Social Media
- Market Research
- Search Engine Optimization
We take a holistic view of marketing practice, where all the pieces should work together synergistically. As a full service digital marketing agency, think of us an extension of your internal marketing team – a resource to extend your capabilities or fill in resource gaps.
Starting with an understanding of your business goals, we can help devise an integrated marketing strategy that includes any channels that are relevant to your business – whether that’s online or offline. Not sure what channels have the best return? We can create a plan that fits your budget – test it, measure it, and iterate on it over time.
Branding and Identity
Whether you have an existing brand or want to create a new one, we believe that strong brands don’t happen by accident – they are built with intentionality. We can help you evaluate your brand’s positioning, personality, and key differentiators. Doing foundational brand work or doing a refresh is an excellent precursor to a new website, and we facilitate fun, functional workshops that will bring clarity to your brand.
Research can provide invaluable fuel for an effective business initiative. A few examples include:
- Competitive audit to know what other organizations in your sector are doing, especially on the web;
- Market assessment to identify target customers and their characteristics;
- Feasibility study to assess a new market opportunity.
The backbone of inbound marketing is content. It’s sometimes called “content marketing”, and it’s based on the idea that publishing more content will give a business more ways to be found on the web. Your company will be found in more places and your website will attract more attention when you offer interesting, educational content for target audience(s). It’s not about interrupting prospective customers; it’s about educating and engaging them.
Every kind of organization can generally benefit from doing some type of content marketing. We offer guidance and content generating services, and we can help you incorporate marketing automation tools such as Hubspot, Marketo, Pardot, etc. to optimize these efforts.
Search Engine Optimization (SEO)
Can people easily find you via search engines when they enter relevant words? Is your website traffic reaching its potential? Effective SEO is an art. It’s also a constantly moving target, as Google changes their algorithms and your business changes too. We offer SEO services ranging from basic review to comprehensive ongoing SEO management.
Online Reputation Management (ORM)
Your online reputation exists whether you actively manage it or not. When someone searches for you, what appears in search engine results? Does your company appear in the best possible light? Do customer complaints or negative media articles appear on page one in Google? We help you obtain the most positive reputation based on our holistic approach to online reputation management.