Tapped In Blog

The latest thoughts and ideas from the people behind the screens


Masterclass on paid vs. rented content marketing with David Meerman Scott

Owning vs. Renting Your Content Marketing:

There is an ongoing debate among marketers in just about every market sector out there: What should the balance be between paid advertising and organic, inbound unpaid methods? There is no right answer, but there are different approaches that are worth learning about to inform your own marketing efforts.

By Michelle Massa

Blog > Marketing

Michelle Massa 3

Bluehouse Group Announces New Marketing Director, Commitment to Flexible Workplace

Burlington, VT – June 14, 2017 – Bluehouse Group, a digital marketing and web design firm, has hired Michelle Massa as the company’s marketing director. Michelle brings nearly 20 years of marketing and business development experience in local and global markets.

By Vicky Smith

Blog > Marketing, SEO

Reputation Management Monitoring

Online Reputation Management and SEO

One of my favorite professors used to say that brands are built, reputations are earned. And more than ever, that holds true for online reputation management. There’s no free lunch in achieving a positive reputation online.

By Michelle Massa

Blog > Internships


5 Tips for Students Looking for a Meaningful Work Experience

I’ve heard horror stories about internships that amount to little more than being an administrative assistant or worse - the organizer of office supplies. My ambitions were high as I set out looking for an internship in my chosen field of technology.

By Justin McKenzie and Michelle Massa

Blog > Events

uvm science fair pic 2

UVM’s Computer Science Fair: Judges Get a Solid Education, Too

I recently served as a judge at the University of Vermont Computer Science Fair for the second time. If you’ve never attended this event, I recommend it - it’s a fascinating look into ideas spawned by the next generation of computer scientists.

By Isaiah Keepin

1 2 3 4